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Europe & Russia

While smart phone penetration is high, mCommerce has been slower to take off in this region. Signs of change are in the air, however. Innovations in online security, such as 3D Secure, may alleviate German shoppers' security concerns. Meanwhile, cross-border purchases comprise 35% of online sales in the UK and Russia2 (where they're also fond of social commerce). In Germany and France, discount sites and price aggregators enjoy widespread popularity — tailor your offerings accordingly.

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2 PayPal commissioned Ipsos MORI PayPal Insights 2018. n=34,000, 31 markets. Online survey of adults (aged 18+) between March – May 2018

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Rethink Your

In a time of economic uncertainty, having a cross-border strategy lets you limit risk to external shocks in any one market & take advantage of favorable conditions in specific countries and regions. The key insights in this report can help you understand potential markets and how to sell in them effectively — from technology requirements to cultural trends and payment methods.

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